Be-Jewelled
Be-Jewelled was established in August of 2015 by Mandeep Singh and Sumeet Singh. However, their craftsmanship has been developing since the early 1900s across four generations. Being surrounded by the diamond jewellery industry from an early age allowed them to learn and adapt to the fundamentals of bespoke jewellery making very quickly.
Throughout the years, They enhanced their traditional methods and processes, leading Be-Jewelled to be recognized as a leader in the industry.
Challenges Be-Jewelled Faced
Be-Jewelled had a dated, underperforming website that was falling far behind in a competitive market. Despite offering stunning engagement rings and premium jewelry, their digital experience didn’t reflect the elegance or innovation of their brand.
Key issues included:
Outdated design with poor mobile usability
No interactivity or customization options for modern ring shoppers
Low conversion rates and short average time on site
No clear differentiation from competitors online
Be-Jewelled needed a digital renaissance — not just a new look, but a whole new way of selling engagement rings online.
How Waves Tackled These Challenges
1. State-of-the-Art Ring Builder
At the heart of the transformation was a fully custom engagement ring builder — an interactive tool that changed the way customers shop for rings online:
Visitors can design their perfect ring from scratch, selecting the diamond, band, setting, and personal engravings
Real-time rendering provides a live visual preview of their creation
Intuitive interface built for mobile and desktop users alike
Integrated inquiry and order process to convert custom designs into actual sales
This was a game-changer — putting power, creativity, and confidence directly into the hands of the customer.
2. Luxury Website Experience
We built a high-end website experience designed to match the beauty of the product:
Clean, elegant design with high-resolution photography
Modern UI/UX focused on simplicity and emotional storytelling
Thoughtfully crafted copy and branding that speaks to couples and gift buyers
3. Performance-Driven Foundation
Behind the scenes, we made sure everything ran as beautifully as it looked:
Lightning-fast load speeds
Optimized for SEO, especially around engagement ring keywords
Seamless integration of the ring builder with product inventory and lead capture
With a custom-built ring designer and a luxury website to match, Be-Jewelled didn’t just fix a broken experience — they innovated the industry. The brand now stands out not just for their stunning products, but for the unmatched digital experience they offer to every customer.
How We Exceeded Expectations
Be-Jewelled expected a modern website — what they received was an entirely new way to sell jewelry online. By combining cutting-edge technology with luxury brand storytelling, we delivered more than a redesign: we built a signature experience that set them apart in a crowded market. The custom ring builder didn’t just improve conversions — it became their competitive advantage, transforming casual browsers into inspired creators. The result was a digital platform that not only met business goals but redefined how engagement rings are discovered, designed, and purchased online.
Results Achieved
Set a new standard in online engagement ring shopping for their region
Increased engagement time per user — people stayed to explore and build
Higher conversion rates from both organic and paid traffic
Stronger customer satisfaction and trust — the ring builder gave shoppers confidence in their decision
Lift in branded search and direct traffic — Be-Jewelled became known for their interactive design tool
