Eqraz
Eqraz is a Canadian fintech innovator offering fully Shariah‑compliant, halal home financing through a monthly Murabaha mortgage structure—designed to align with both Islamic principles and Canadian regulations. Their product is certified by respected Shariah authorities (AAOIFI and Shariyah Review Bureau), ensuring transparency and trust for customers across all provinces. With backed funding via a Shariah-certified wakala agreement and institutional partnerships for mortgage origination, servicing, and compliance, Eqraz delivers safe, scalable, and accessible halal mortgage solutions that rival conventional offerings
Challenges Eqraz Faced
Before partnering with us, Eqraz had a promising offer but no marketing traction. Despite offering ethical, Sharia-compliant mortgage solutions — a unique and valuable proposition — they were struggling to generate:
Qualified leads
Consistent inbound traffic
Brand visibility online
The result? Zero lead flow and stalled growth. They needed an expert-driven digital strategy that could put them in front of the right audience and drive results — fast.
How Waves Tackled These Challenges
1. Meta Ads – Telling the Right Story to the Right People
We launched targeted ad campaigns on Facebook and Instagram designed to educate and convert:
Defined clear customer segments (e.g., first-time buyers, Islamic finance seekers, refinancing leads)
Created compelling ad creatives that explained Eqraz’s unique mortgage offering in a clear, trustworthy way
Used lead forms and retargeting flows to nurture interest and move prospects down the funnel
A/B tested messaging and visuals weekly to maximize conversion performance
Outcome: A steady stream of engaged, educated leads flowing into Eqraz’s pipeline.
2. Google Ads – Capturing High-Intent Searches
We activated Google Ads to reach buyers already looking for Islamic mortgage options:
Ran Search campaigns targeting keywords like “Sharia mortgage,” “halal home financing,” and “interest-free mortgages”
Optimized landing pages to increase trust and guide users into taking action
Used call extensions and lead forms to capture hot leads on the spot
Implemented conversion tracking and budget scaling to grow what worked, fast
Result: Eqraz dominated key search terms and started closing high-value leads within weeks.
Eqraz went from a silent digital presence to closing millions in mortgage deals — all thanks to a laser-focused marketing strategy built on Meta and Google. We didn’t just generate leads — we built a scalable lead engine that’s still driving qualified buyers into their pipeline today.
How We Exceeded Expectations
Eqraz came to us hoping to generate a steady flow of leads — what they got was a scalable, revenue-driving engine that transformed their business. We didn’t just deliver clicks and form fills; we built a full-funnel strategy that educated prospects, captured intent, and converted at scale. By combining storytelling on Meta with high-intent targeting on Google, we positioned Eqraz as the go-to brand for Sharia-compliant mortgages. The results far outpaced initial goals — not only filling their pipeline with thousands of qualified leads but translating directly into millions in closed sales.
Results Achieved
Zero to Thousands of High-Quality Leads in under 90 days
Millions in Mortgage Sales directly attributed to the leads we generated
Massive increase in calls, form fills, and consultation bookings
Reduced cost per lead (CPL) month-over-month as campaigns optimized
Eqraz became top-of-mind for ethical and Islamic financing solutions in their market
