Grand Videoke

Grand Videoke is a premium karaoke system brand known for crystal-clear audio, cutting-edge features, and an extensive song library. It brings a top-tier singing experience right into your home, making every performance feel like a night on stage.

E-Commerce

Product

Challenges Grand Videoke Faced

1. Little to No Online Sales:

Grand Videoke, a leader in premium karaoke systems, struggled to gain traction in the e-commerce space. Despite the product's quality and reputation, online sales were negligible, leaving a massive revenue gap.

2. ROAS Below 1x:

The return on ad spend (ROAS) fell below sustainable levels, meaning campaigns were failing to generate enough revenue to justify their costs. Grand Videoke needed a strategy to not only drive sales but to do so at an efficient and profitable ROAS above 5x, ensuring long-term growth.

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Ultra Watch
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Ultra Watch
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What Waves Did to Address These Challenges

1. Purchase Campaigns

We launched high-converting purchase campaigns that highlighted the unique features of Grand Videoke systems, such as superior sound quality, portability, and innovative features.

2. Search Campaigns:

By targeting high-intent keywords, we ensured Grand Videoke appeared prominently in search results. This helped capture customers actively looking for premium karaoke systems.

3. Performance Max Campaigns:

Leveraging Google's AI-powered Performance Max campaigns, we reached audiences across all Google platforms, including Search, YouTube, Gmail, and Discover. This holistic approach maximized visibility and conversions.

The Metrics Before and After Waves

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A Special Approach: Holistic Audience Segmentation

Waves Mvmnt utilized a multi-tier audience segmentation strategy for Grand Videoke:

  • Top Funnel: Awareness campaigns targeted karaoke enthusiasts, families, and entertainment lovers.

  • Middle Funnel: Retargeting campaigns focused on website visitors who viewed product pages but didn’t convert.

  • Bottom Funnel: Purchase campaigns tailored for users who abandoned carts, ensuring they were re-engaged with offers and personalized messaging.

This comprehensive approach ensured that every customer touchpoint was addressed, driving both awareness and conversions.

How We Exceeded Expectations

Maximizing Cross-Platform Reach:

By combining Performance Max campaigns with targeted search and awareness efforts, we optimized visibility across Google’s entire ecosystem, ensuring consistent engagement and results. Our creatives focused on Grand Videoke’s premium features like advanced voice recognition, portability, and superior sound quality, setting it apart from competitors

Results Achieved

  • Sales Surge: Online sales increased by 300%, creating a significant revenue boost.

  • ROAS Excellence: Achieved a sustainable ROAS of 5.5x, far exceeding the initial goal.

  • Audience Engagement: Website traffic grew by 300%, with a significant improvement in user engagement and conversions.


Frequently

Asked Questions

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

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Why should I work with Waves instead of hiring an internal team?

What industries does Waves MVMNT work with?

Does Waves have partnerships with platforms like Shopify, Google Etc?

Where is Waves based, and do you work with international clients?

Do you offer ad spend percentage-based retainers?

How will I communicate with the Waves team?

Why should I work with Waves instead of hiring an internal team?

What industries does Waves MVMNT work with?

Does Waves have partnerships with platforms like Shopify, Google Etc?

Where is Waves based, and do you work with international clients?

Do you offer ad spend percentage-based retainers?

How will I communicate with the Waves team?

Why should I work with Waves instead of hiring an internal team?

What industries does Waves MVMNT work with?

Does Waves have partnerships with platforms like Shopify, Google Etc?

Where is Waves based, and do you work with international clients?

Do you offer ad spend percentage-based retainers?

How will I communicate with the Waves team?

Why should I work with Waves instead of hiring an internal team?

What industries does Waves MVMNT work with?

Does Waves have partnerships with platforms like Shopify, Google Etc?

Where is Waves based, and do you work with international clients?

Do you offer ad spend percentage-based retainers?

How will I communicate with the Waves team?

Ride the Wave To Success.

Our team is ready to provide tailored solutions that drive growth and revenue.

Ride the Wave To Success.

Our team is ready to provide tailored solutions that drive growth and revenue.

Each Project, Our

Our team is ready to provide tailored solutions that drive growth and revenue.

Ride the Wave To Success.

Our team is ready to provide tailored solutions that drive growth and revenue.