Grand Videoke
Grand Videoke is a premium karaoke system brand known for crystal-clear audio, cutting-edge features, and an extensive song library. It brings a top-tier singing experience right into your home, making every performance feel like a night on stage.
E-Commerce
Product
Challenges Grand Videoke Faced
1. Little to No Online Sales:
Grand Videoke, a leader in premium karaoke systems, struggled to gain traction in the e-commerce space. Despite the product's quality and reputation, online sales were negligible, leaving a massive revenue gap.
2. ROAS Below 1x:
The return on ad spend (ROAS) fell below sustainable levels, meaning campaigns were failing to generate enough revenue to justify their costs. Grand Videoke needed a strategy to not only drive sales but to do so at an efficient and profitable ROAS above 5x, ensuring long-term growth.
What Waves Did to Address These Challenges
1. Purchase Campaigns
We launched high-converting purchase campaigns that highlighted the unique features of Grand Videoke systems, such as superior sound quality, portability, and innovative features.
2. Search Campaigns:
By targeting high-intent keywords, we ensured Grand Videoke appeared prominently in search results. This helped capture customers actively looking for premium karaoke systems.
3. Performance Max Campaigns:
Leveraging Google's AI-powered Performance Max campaigns, we reached audiences across all Google platforms, including Search, YouTube, Gmail, and Discover. This holistic approach maximized visibility and conversions.
The Metrics Before and After Waves
A Special Approach: Holistic Audience Segmentation
Waves Mvmnt utilized a multi-tier audience segmentation strategy for Grand Videoke:
Top Funnel: Awareness campaigns targeted karaoke enthusiasts, families, and entertainment lovers.
Middle Funnel: Retargeting campaigns focused on website visitors who viewed product pages but didn’t convert.
Bottom Funnel: Purchase campaigns tailored for users who abandoned carts, ensuring they were re-engaged with offers and personalized messaging.
This comprehensive approach ensured that every customer touchpoint was addressed, driving both awareness and conversions.
How We Exceeded Expectations
Maximizing Cross-Platform Reach:
By combining Performance Max campaigns with targeted search and awareness efforts, we optimized visibility across Google’s entire ecosystem, ensuring consistent engagement and results. Our creatives focused on Grand Videoke’s premium features like advanced voice recognition, portability, and superior sound quality, setting it apart from competitors
Results Achieved
Sales Surge: Online sales increased by 300%, creating a significant revenue boost.
ROAS Excellence: Achieved a sustainable ROAS of 5.5x, far exceeding the initial goal.
Audience Engagement: Website traffic grew by 300%, with a significant improvement in user engagement and conversions.
