Jewelz for the Face
Based in New York City, Jewelz for the Face is a luxury eyewear and jewelry boutique specializing in premium designer brands such as Cartier and Chrome Hearts. Known for its street-luxury aesthetic and curated collections, the brand caters to style-driven customers seeking exclusive pieces that blend fashion and status. Jewelz for the Face has quickly become a go-to name in NYC’s eyewear scene, offering both online and in-store experiences designed for those who want to stand out.
Challenges Jewelz for the Face Faced
Jewelz for the Face was a high-potential brand with premium eyewear products — including Cartier and Chrome Hearts — but no online infrastructure to support growth. They lacked:
A website
Online visibility
An advertising strategy
Any foundation for SEO or organic rankings
They were starting from zero — and needed everything built to not just exist online, but to dominate in the luxury eyewear space.
How Waves Tackled These Challenges
1. Built a High-End Website From Scratch
We designed and developed a fully custom Shopify site to match their luxury positioning:
Modern, sleek visuals that resonated with the street-luxury aesthetic
Conversion-focused layout for easy shopping and inquiries
Product catalog structured for SEO, including Cartier and Chrome Hearts collections
Mobile-first design to match user behavior and boost social ad conversions
Integrated review features, Instagram feed, and clear “Book Now” or “Call” CTAs
The result: a visually rich site that felt premium but sold hard — fast.
2. Google My Business + SEO Optimization
Our website build wasn't just about aesthetics — it was engineered for search dominance:
Keyword-rich product pages and blog structure for Google indexing
GMB listing optimization with keyword mapping and consistent NAP
Citation building and geo-tagging for NYC eyewear-related terms
Ongoing SEO audits and title/meta tuning for Cartier, Chrome Hearts, and related searches
Jewelz for the Face now ranks organically for:
"Cartier glasses New York"
"Chrome Hearts New York"
And even outranks Cartier's own store locations in NYC in some searches
3. Meta & Google Ads That Printed ROI
We launched a lean yet powerful advertising strategy:
Meta Ads:
Targeted Facebook and Instagram campaigns with lifestyle visuals and product-focused carousels
Leveraged interest-based targeting around designer brands, luxury eyewear, and urban fashion culture
Used DM and lead-form-based creatives to drive instant conversations and purchases
Google Ads
Branded search campaigns for product terms like “Cartier glasses NYC” and “luxury eyewear New York”
Display and retargeting flows to recapture abandoned traffic
Call extensions, GMB linking, and location targeting to capture walk-ins and local orders
Despite a modest $25K in total ad spend…
Jewelz for the Face went from having no digital presence to becoming a Google-ranked, revenue-driving powerhouse in the luxury eyewear space. With a premium website, search-optimized structure, and ads that convert, they’ve built a scalable brand — all with smart spend and strategic execution.
How We Exceeded Expectations
Jewelz for the Face didn’t just want visibility — they wanted dominance in one of the most competitive luxury markets in the world. What they expected was a functional website and some ads; what we delivered was a revenue engine. By combining a high-end Shopify build with laser-targeted Meta and Google campaigns, plus SEO that put them ahead of Cartier’s own listings, we positioned them as a true player in NYC’s luxury eyewear scene. With only $25K in spend, the brand generated over $400K in sales — far beyond the growth trajectory they had envisioned.
Results Achieved
$400,000+ in Revenue Generated
Incredible ROI with a 16x+ return on ad spend (ROAS)
Top organic rankings for luxury eyewear keywords in NYC
GMB listing now outperforms official Cartier and Chrome Hearts listings in some NYC searches
Daily inquiries, bookings, and online sales via Meta and Google campaigns
From zero to a recognizable name in NYC’s luxury eyewear market
