Mobile Care
MobileCare is a canadian-based service dedicated to keeping your devices in top shape. From quick fixes to complete repairs, they provide hassle-free solutions that keep you connected—no matter where you are in Canada.
In-store Repairs
Accessories
Challenges Mobile Care Faced
1. Difficulty Tracking Multiple Stores:
With over 100 stores, Mobile Care struggled to monitor operations, performance, and customer interactions. This lack of centralized data made decision-making inefficient and hampered the overall management of the brand.
2. Limited Online Presence:
Most stores lacked an online presence, making it difficult for customers to discover nearby locations, explore services, or book appointments. This lack of visibility resulted in missed revenue opportunities and a disconnect from modern consumer behavior.
What Waves Did to Address These Challenges
1. Lead Generation Campaigns:
We implemented targeted lead generation campaigns to attract potential customers interested in mobile repair and accessories. Using Meta Ads, Google Ads, and email campaigns, we focused on capturing leads for each store and converting them into loyal customers.
2. Website Traffic Campaigns:
To drive traffic to Mobile Care's website, we launched tailored campaigns, ensuring customers could easily find store information and book services online. This improved accessibility and enhanced the customer journey.
3. Phone Call Campaigns:
Phone call campaigns were designed to connect directly with customers. We ensured each store had dedicated campaigns, boosting customer inquiries and direct sales opportunities.
The Metrics Before and After Waves
A Special Approach: On-Site Training
Recognizing that improved systems required empowered teams, Waves Mvmnt conducted in-office CRM and sales training sessions for Mobile Care staff. Our experts physically visited stores across Canada and provided:
Hands-on CRM training to manage leads effectively.
Strategies to enhance customer interactions and improve sales processes.
Virtual follow-ups to ensure sustained learning and performance optimization.
How We Exceeded Expectations
Custom GMB Campaigns for Every Store:
Managing 100+ stores required a hyper-localized approach. By creating individual campaigns for each GMB profile, we ensured tailored visibility for each location, dramatically improving foot traffic and online engagement for every store.
Results Achieved
GMB Engagement: Over 50,000 customer actions (calls, directions, website clicks) from optimized profiles.
Sales Impact: Significant improvement in lead quality, resulting in a 30% increase in revenue across the network.
Team Empowerment: Enhanced operational efficiency and customer satisfaction through well-trained in-store teams.
