Stl Grillz
Founded in 2013 in St. Louis, Missouri, STL GRILLZ has become a leader in custom gold and diamond grillz. Known for using only natural diamonds and premium metals, they’ve built a reputation for craftsmanship, authenticity, and bold design. Their work has been worn by major artists including Chris Brown, Migos, and DJ Khaled, making STL GRILLZ a trusted name in both street culture and luxury jewelry.
Challenges Stl Grillz Faced
When STL GRILLZ came to us, their website was not just outdated — it was actively hurting their business. The issues included:
Cluttered design and broken navigation
Slow performance on both desktop and mobile
Poor product presentation
No clear user flow or conversion path
Frustrating checkout and inquiry process
Despite offering high-quality, custom-made grillz, STL GRILLZ was losing potential customers the moment they landed on the site.
How Waves Tackled These Challenges
1. Modern, Brand-Aligned Design
We gave the site a fresh, stylish look that better reflected STL GRILLZ’s brand identity. The new visual direction featured:
Bold product imagery
Clean, street-savvy typography
Clear hierarchy and modern layouts
Mobile-first design for on-the-go users
2. Optimized User Experience (UX)
We mapped out the customer journey and simplified it:
Streamlined homepage and navigation to guide users intuitively
Created clear pathways to explore collections, learn about services, and make inquiries
Reduced friction points and ensured every click had purpose
3. Conversion-Focused Structure & Technical Enhancements
The new website wasn’t just pretty — it was built to convert:
Embedded CTAs like “Book Now,” “Get a Quote,” and “Custom Order” throughout the site
Integrated inquiry forms and contact buttons that were simple and quick to complete
Highlighted social proof through testimonials and featured product visuals
Compressed images and assets for lightning-fast load speeds
Ensured cross-browser and device compatibility
Improved SEO basics to increase local organic discoverability
What was once a digital liability became STL GRILLZ’s strongest online asset. The redesigned website doesn’t just showcase their products — it sells them. By creating a seamless, high-converting experience, we helped STL GRILLZ step confidently into the spotlight of Missouri’s custom jewelry scene.
How We Exceeded Expectations
Beyond simply fixing the obvious issues, we went further to anticipate STL GRILLZ’s long-term needs. We didn’t just deliver a new website — we built them a scalable digital foundation. By incorporating conversion-driven design, simplifying the user journey, and aligning the brand with its cultural identity, we created an experience that not only captured attention but also drove measurable sales growth. What impressed STL GRILLZ most was how we transformed their online presence from a liability into a revenue-generating powerhouse — faster, smoother, and more impactful than they thought possible.
Results Achieved
The transformation was immediate and measurable:
Significant increase in conversion rate — more inquiries, bookings, and orders
Lower bounce rate — users stayed longer and engaged with more content
Improved mobile engagement — the mobile-friendly design drove strong performance from Instagram and social traffic
Stronger brand perception — customers commented on the improved professionalism and clarity of the site
