100k Management
100k Management is a leading music management company representing some of hip-hop’s biggest names, including YNW Melly, HotBoii, and King Von. Known for building careers from the ground up, 100k specializes in artist development, brand growth, and revenue generation across music, merchandise, and live performances. With a focus on connecting artists to fans worldwide, 100k Management has become a trusted name in the music industry — driving culture, influence, and success on a global scale.
Challenges 100k Management Faced
100k Management needed a complete digital rollout for three of their flagship artists: YNW Melly, HotBoii, and King Von. Despite strong fan bases, they lacked modern digital infrastructure to maximize revenue and engagement. Key issues included:
No official websites to drive sales or fan engagement
Missed revenue opportunities in merchandise and ticketing
Limited visibility outside of organic social media reach
No unified ad strategy across major platforms
They needed a system that could convert fans into customers, boost streams, and expand global visibility — all at scale.
How Waves Tackled These Challenges
1. Custom Websites
Designed and developed three modern, high-converting artist websites
Integrated merch stores, ticketing, and fan engagement tools
Optimized for mobile-first experiences and fast load times
2. Meta & Google Ads – Driving the Right Traffic
Used retargeting and lookalike audiences to maximize ROI
Built ad funnels to scale merch sales and ticket campaigns
Captured high-intent searches for artist names, merch, and tickets
Drove traffic directly to the new websites for conversions
3. YouTube and Snapchat Ads
Launched targeted campaigns around new music video drops
Boosted reach and streams with precision audience targeting
Engaged younger audiences with creative, story-driven ads
Supported merch drops and new releases
This partnership demonstrated how full-stack marketing + web development can generate massive revenue in record time, even in highly competitive industries like music & entertainment.
How We Exceeded Expectations
100k Management wanted websites and ads that could generate sales — what they got was a full-scale digital revenue engine. By unifying platforms, optimizing funnels, and integrating commerce into fan engagement, we didn’t just meet their targets — we multiplied them. In one of the toughest industries for digital growth, we proved that the right strategy can turn fans into paying customers and global audiences into loyal communities.
Results Achieved
$100,000+ in Revenue generated in the first 90 days
4x ROAS across all paid platforms
Millions of impressions globally across Meta, Google, YouTube & Snapchat
3 fully built, revenue-ready artist websites
Expanded artist reach, boosting streams, merch sales, and fan loyalty
