AJewellers
Ajewellers came to us with a vision to enhance their online presence and create a seamless user experience for customers looking to design custom jewelry and purchase accessories. We partnered closely with them to optimize their website, focusing on both the design and lead conversion strategies that would drive high-quality, purchase-ready leads.
Holistic Marketing
Jewellery
Challenges AJewellers Faced
1. Lack of a Seamless Online Experience
Before working with us, A Jewellers had a basic online presence that didn’t reflect the brand’s focus on bespoke luxury. Their website lacked a cohesive user experience for customers looking to design custom jewelry or shop accessories, leading to low engagement and poor conversion rates.
2. Inefficient Lead Generation Strategy
Despite having a vision to attract high-intent customers, the existing site did not support optimized lead capture or conversion. Without the right funnel and design strategy in place, they were missing out on high-quality, purchase-ready leads.
How Waves Tackled These Challenges
1. Custom Jewelry Inquiry Optimization
We redesigned the website to focus on making the custom jewelry inquiry process as smooth and appealing as possible. The updated site included:
A sleek, easy-to-use interface with engaging visuals of past jewelry designs
A detailed custom inquiry form that guided users through the process while collecting key information for quality leads
A clear "Book Appointment" option for customers looking to discuss custom orders in person or virtually
This made it easier for customers to request quotes, increasing engagement and fostering trust.
2. Accessories Purchase Boost
To encourage more purchases of accessories, we redesigned product pages to highlight their craftsmanship and quality. This included:
Clear, high-resolution images and detailed descriptions
Updated navigation for a better shopping experience
Optimized mobile design to cater to customers shopping on-the-go
These changes, combined with better product visibility and smoother checkout flow, led to a significant increase in accessory purchases.
3. Lead Generation with Quality Focus
We revamped the lead generation strategy with a focus on quality over quantity. The form for inquiries was streamlined and made more intuitive, so users could quickly specify their preferences and needs. By showcasing high-quality past work on the homepage and throughout the site, we helped potential customers visualize the possibilities and feel more confident in making inquiries.
Additionally, we implemented a system that segmented leads based on their readiness to purchase, allowing Ajewellers to focus on customers who were closer to converting. This created a pipeline of warm leads that were ready to purchase or schedule a consultation.
We optimized all aspects of the website for conversions, including persuasive copy and imagery that emphasized the high-end craftsmanship of their jewelry. We also integrated trust signals like testimonials, customer reviews, and a gallery of completed custom pieces.
How We Exceeded Expectations
High-Quality Lead Segmentation
By refining the inquiry form and utilizing past work as a visual cue, we were able to drive more qualified leads, ensuring Ajewellers could spend time with customers who were ready to make a purchase or schedule an appointment.
Book Appointment Option
We integrated an easy-to-use booking system for consultations, both in-person and virtually. This feature became a game-changer for their lead conversion rate, turning website visitors into potential buyers with minimal friction.
Results Achieved
500% Increase in Accessories Purchases: Optimized design, high-quality product photography, and mobile-first strategies led to an explosion in accessory sales.
More Qualified Leads: The custom inquiry form and website updates generated high-quality leads who were more likely to purchase or schedule an appointment.
Higher Conversion Rates: With optimized forms and a streamlined, mobile-first design, conversions saw a significant boost as customers found it easier to inquire and book appointments.
Elevated Brand Trust: The overall user experience and quality of the website redesign improved the trust and perception of the Ajewellers brand, which directly impacted the quality of leads.
