6 Ice
6 Ice approached us with an ambitious goal: to take their jewelry brand to new heights, achieving massive growth in both brand awareness and online sales. Together, we revamped their digital strategy, turning their small-scale operations into a multi-million dollar brand, now generating over $5 million annually.
Holistic Marketing
Jewellery
Challenges 6 Ice Faced
1. Limited Brand Visibility & Scale
Before partnering with us, 6 Ice operated on a small scale with limited online presence. Despite having quality products, the brand struggled to break through the noise in a saturated jewelry market and lacked the digital infrastructure to scale effectively.
2. Underdeveloped Digital Strategy
6 Ice’s existing marketing and sales approach didn’t support their ambitious growth goals. Without a clear strategy for increasing brand awareness and converting traffic, they were unable to unlock their full potential in online revenue.
How Waves Tackled These Challenges
1. Content Creation & Brand Storytelling
We completely overhauled 6 Ice’s content strategy, focusing on building a strong, recognizable brand identity that resonated with their target audience. We developed a steady stream of compelling, high-quality content that showcased their unique products in a fun, engaging, and authentic way. This included:
Viral videos featuring 6 Ice’s bold jewelry designs
Behind-the-scenes content that gave followers a look into their process
User-generated content campaigns that encouraged customers to share their purchases on social media
The combination of consistent content and storytelling helped the brand go viral, gaining traction on social media platforms and significantly increasing brand visibility.
2. Multi-Platform Marketing Strategy
We implemented a holistic approach to 6 Ice’s online marketing by utilizing:
Meta Ads (Facebook & Instagram): Targeted, high-converting campaigns that drove engagement and purchases. We refined audience targeting, focusing on high-intent buyers and scaling ads to reach new customers.
Google Ads: Optimized for high-conversion keywords, ensuring that 6 Ice appeared at the top of search results for people ready to buy.
TikTok & Snapchat: Leveraged the power of short-form video to capture attention, creating buzz and building a loyal following of fans and customers.
Email Marketing: Crafted personalized email sequences that engaged users, pushed them back into the sales funnel, and offered exclusive discounts, driving repeat sales.
3. Revenue Optimization & ROAS
By optimizing the sales funnel and adjusting marketing strategies across platforms, we increased 6 Ice’s Return on Ad Spend (ROAS) from a modest 2 to an extraordinary 25. This massive leap in ROAS came from:
Refined targeting and segmentation of ads for better personalization
Engaging, high-conversion creatives that resonated with their audience
Ongoing A/B testing to ensure every ad campaign maximized returns
Through strategic viral campaigns on platforms like TikTok and Instagram, we exponentially grew 6 Ice’s brand awareness. Each piece of content was crafted to spark interest, encourage shares, and generate word-of-mouth buzz, resulting in millions of new customers discovering the brand.
How We Exceeded Expectations
Seamless Integration Across Platforms
By coordinating the content and ad strategies across platforms, we ensured a cohesive, omni-channel experience for customers. Whether it was on social media, through email marketing, or during their online shopping experience, 6 Ice’s brand message was consistently reinforced.
Scaling Operations with Efficiency
As 6 Ice’s sales grew from $100K to over $5 million annually, we scaled their marketing operations to keep up with demand, optimizing ad budgets and targeting to ensure they were always reaching the right audience at the right time.
Results Achieved
1000% Increase in Sales: We grew 6 Ice’s yearly revenue from $100K to over $5 million annually, making them a dominant player in their industry.
25 ROAS: By optimizing campaigns and creating viral content, we boosted their ROAS from 2 to 25, turning every dollar spent into substantial profit.
Viral Brand Growth: 6 Ice became a viral sensation, with their content gaining traction across platforms like TikTok, Instagram, Snapchat, and more, driving millions of views and brand impressions.
Massive Online Presence: Through targeted and effective marketing, 6 Ice became a multi-million dollar online business, achieving viral success and continued growth.
