Eye Concept
Eyeconcept came to us with a bold vision: to expand their footprint beyond their home market and establish a premium presence in Dubai. We partnered with them to craft a location-driven marketing strategy that combined high-intent Google Local Ads, geo-fenced Meta campaigns, and culture-aligned creatives tailored to the Dubai audience. From building brand awareness to driving foot traffic and calls, our campaigns delivered results where it mattered most—on the ground. The outcome? A successful international launch, a 2x increase in revenue, and expansion from 1 to 4 thriving locations. It’s been an exciting journey helping Eyeconcept scale with style and impact.
Holistic Marketing
Accessories
Challenges Eyeconcept Faced
1. Limited Reach & Brand Awareness
While Eyeconcept had a strong foundation in its home market, the brand struggled to gain traction beyond its immediate region. Their potential for growth was capped by limited awareness and underutilized advertising channels.
2. Underperforming Local Visibility
Despite offering premium eyewear and eye care, the existing marketing strategy wasn’t translating into consistent foot traffic or customer calls. With new store expansions on the horizon, Eyeconcept needed a way to drive real-world results fast.
How Waves Tackled These Challenges
1. Strategic Location-Based Advertising
To support expansion into Dubai, we launched high-intent ad campaigns tailored to drive store visits and phone inquiries. These included:
● Google Local Ads with optimized store listings
● Meta Ads with click-to-call and visit CTAs
● Geo-fenced campaigns targeting high-footfall zones near each location T
This ensured we were reaching the right people at the right time — increasing both traffic and trust.
2. Brand Awareness Campaigns
We helped Eyeconcept tell a compelling brand story through:
● Visual-rich display and video ads
● Strategic Meta creatives highlighting premium frames and in-store experience
● Messaging tailored to the Dubai audience with cultural and seasonal relevance
By elevating their digital identity, we made Eyeconcept feel premium, credible, and accessible — even in a new market.
Our Dubai-focused campaigns played a critical role in supporting Eyeconcept’s international launch, turning ad impressions into real-world visits and inquiries. We localized content and ad formats to align with the new audience, resulting in strong initial traction.
How We Exceeded Expectations
Doubled Revenue & Went from 1 to 4 Locations
Through a mix of local awareness, footfall campaigns, and retargeting strategies, Eyeconcept’s revenue doubled across all locations — showing that smart advertising could drive both brand growth and hard ROI.
With increased demand and visibility, Eyeconcept successfully scaled its operations, opening 3 new stores while maintaining consistent brand experience and customer loyalty across regions.
Results Achieved
● 4 Locations Opened with consistent traffic growth
● Revenue Doubled through high-performing campaigns
● Strong Dubai Launch driven by local, culturally aligned ad strategies
● Premium Brand Awareness established in both local and international markets
