Miami Cuban
Miami Cuban Link partnered with us to elevate their digital presence—and together, we transformed it into something truly powerful. We redesigned their website with a sleek, mobile-first experience that reflects their premium brand, making shopping effortless and engaging for their customers. On the performance side, we rebuilt their Google Ads strategy from the ground up—focusing on high-intent keywords, smart campaigns, and dynamic retargeting. The results spoke for themselves: a significant lift in conversions, a dramatic drop in wasted ad spend, and online sales that tripled. It’s been a pleasure helping Miami Cuban Link scale with confidence.
Holistic Marketing
Jewellery
Challenges Miami Cuban Faced
1. Outdated Website Experience
Before partnering with us, Miami Cuban Link had an outdated, non-optimized website that failed to reflect the premium quality of their products. The digital storefront lacked the visual appeal and user experience needed to convert visitors into buyers, causing a disconnect between product value and customer trust.
2. Poor Sales Performance from Ads
While the brand was running Google Ads, the results were inconsistent and far from profitable. With a low return on ad spend and underperforming targeting, their potential for scaling was being left on the table.
How Waves Tackled These Challenges
1. Full Website Redesign & Optimization
We completely transformed their website into a modern, high-converting platform. From mobile responsiveness and product page structure to elevated branding and seamless navigation, every element was designed to align with their bold, luxurious identity — resulting in higher engagement and improved trust.
2. Google Ads Strategy Overhaul
We rebuilt their Google Ads strategy from scratch with a performance-driven approach:
● Focused high-intent keyword targeting
● Launched Performance Max campaigns for multi-channel reach
● Introduced dynamic retargeting for abandoned traffic
● Implemented geo-targeted campaigns for high-value locations Our weekly performance audits and ongoing A/B testing led to a dramatic boost in sales and profitability.
Recognizing that the majority of traffic came from mobile, we prioritized a responsive, frictionless mobile design that improved time on site and purchase completion rates.
How We Exceeded Expectations
Conversion-Focused Copy & Visuals:
We rewrote product descriptions for clarity, SEO, and persuasion, while also upgrading product photography and layouts to highlight craftsmanship and exclusivity.
Data-Driven Ad Optimization
We continuously tested ad copy, creative variations, and keyword structures — fine-tuning every component of their campaigns to drive better results without wasting spend
Results Achieved
● 300% Increase in Online Sales through optimized Google Ads
● A Bold New Website that elevated brand perception and trust
● Improved Conversion Rates from enhanced UX and streamlined design
● Efficient, Scalable Ads that turned wasted budget into profit-driving campaigns
