Luna & Co
Luna & Co, a luxury jeweler based in Vaughan, Ontario, is known for its bespoke engagement rings — but their online presence didn’t reflect the elegance or reputation of their in-store experience. The website lacked a strategic framework for lead generation, and ad performance was under-leveraged. Our goal: build a premium, conversion-focused online experience and drive traffic that converts.
Holistic Marketing
Jewellery
Challenges Luna & Co Faced
1. Misaligned Online Presence
While Luna & Co was known for its luxurious, bespoke engagement rings in-store, their website failed to capture the same elegance and brand reputation online. The digital experience lacked the refinement and credibility expected from a high-end jeweler.
2. Underperforming Lead Generation & Ads
The existing website didn’t have a clear strategy for capturing and nurturing leads, and their ad campaigns weren’t fully optimized to drive qualified traffic. Without a conversion-focused funnel, valuable marketing budget was being left on the table.
How Waves Tackled These Challenges
1. Website Redesign for Performance and Perception
We transformed Luna & Co’s website into a powerful sales tool — one that not only reflected their brand’s luxury aesthetic but was also optimized to convert.
Luxury-Focused Design: Created a visually refined layout that aligned with their high-end brand and elevated customer perception.
Conversion-Driven UX: Implemented a smart, conversion-optimized structure with clear CTAs to book consultations, view collections, and explore custom services.
Mobile-First and SEO-Ready: Built the website to perform seamlessly on all devices, ensuring fast load times and optimal search engine visibility.
2. Meta Ads Strategy (Instagram & Facebook)
We built a Meta Ads strategy that resonated emotionally while driving traffic and action.
Storytelling through Imagery: Developed lifestyle ad creatives to showcase engagement stories, custom rings, and behind-the-scenes craftsmanship.
Targeted Campaigns: Focused on newly-engaged users and couples shopping for rings in the Greater Toronto Area.
Conversion Goals: Optimized for calls, website visits, and booking form submissions to drive real, trackable engagement.
3. Google Ads Strategy to Capture Intent
Google Ads became a key driver of high-intent local traffic for both consultations and showroom visits.
Local Search Domination: Targeted keywords like “engagement rings Vaughan,” “custom rings near me,” and similar high-conversion terms.
Appointment Booking Campaigns: Focused ads around booking design consultations directly through the website or by phone.
Call Extensions & Click-to-Call: Enabled direct calling from search results to increase conversion from mobile users.
By aligning Meta Ads, Google Ads, and a high-performing website, Luna & Co delivered a seamless online experience from discovery to decision — converting interest into booked appointments and in-store visits.
How We Exceeded Expectations
Premium Yet Functional
The new website didn’t just look beautiful — it worked hard. It funneled visitors into taking action while reflecting the sophistication of the Luna & Co brand.
We significantly improved Luna & Co’s local presence in Vaughan and surrounding areas, making them a top choice for custom engagement rings online and offline.
Results Achieved
A website that now acts as a powerful sales funnel, not just a digital business card.
Steady increase in qualified leads via calls and appointment forms.
A noticeable boost in in-store foot traffic and local brand visibility in the Vaughan area.
