The Lab Canada
The Lab Canada is a premium automotive brand specializing in insurance claims assistance, custom wraps, paint protection film (PPF), detailing, and tinting. Known for their craftsmanship and attention to detail, they’ve built a reputation as the go-to destination for car enthusiasts and everyday drivers alike. With the addition of a curated e-commerce shop for auto care products and merchandise, The Lab Canada has positioned itself as more than a service provider — it’s a one-stop automotive experience for quality, style, and protection.
Challenges The Lab Canada Faced
The Lab Canada had the expertise, services, and reputation — but their online presence was holding them back. Their original website was:
Visually outdated and non-functional
Poorly optimized for mobile or search
Confusing to navigate, with no clear call to action
Failing to convert traffic into real business
They were missing out on leads for high-ticket services like auto claims, wraps, and paint protection film (PPF), and they had no way of capturing e-commerce revenue.
How Waves Tackled These Challenges
1. Website Rebuild – Modern, Functional, High-Converting
We scrapped the old site and built a stunning, performance-driven platform that:
Highlighted their premium automotive services with bold visuals and sharp branding
Created clear customer flows for different service categories (claims, wraps, PPF, detailing)
Included strong CTAs, fast load speeds, mobile optimization, and trust-building sections like testimonials and galleries
Integrated lead forms, booking capabilities, and service inquiry tools that encouraged immediate action
The result: a website that finally matched the quality of their work — and performed like it, too.
2. Meta & Google Ads – Driving the Right Traffic
Once the website was ready to convert, we launched lead-focused ad campaigns targeting:
Auto claims assistance — capturing high-intent leads seeking accident repair services
Boutique automotive services like wraps, tinting, and PPF
Geo-targeted campaigns to dominate their service area in both search and social
We used dynamic creatives, service-specific landing pages, and call tracking to continuously optimize ad performance.
Result: 80% increase in both lead quality and conversion rate — from tire-kickers to serious buyers.
3. E-Commerce Launch – A New Revenue Stream
We didn’t stop at services. We built and launched a sleek e-commerce experience that allowed The Lab Canada to:
Sell premium detailing products, auto care packages, and branded merchandise online
Run product promotions through their ad funnel
Unlock revenue from customers beyond physical appointments
The e-commerce setup didn’t just add income — it created a whole new way for The Lab Canada to stand out from local competitors.
The Lab Canada now runs on a foundation built for scale — from seamless lead gen to a growing e-commerce stream. With a world-class website and smart digital ads, they’re no longer chasing leads — the leads are coming to them.
How We Exceeded Expectations
The Lab Canada expected a better website and more leads — but what they received was a complete digital ecosystem that transformed their business. By merging a high-performance website with precision-targeted ads and a brand-new e-commerce channel, we gave them not just visibility, but scalability. The results went beyond more inquiries — they gained a platform that consistently attracts serious buyers, drives high-ticket bookings, and generates additional revenue streams online. In short, we didn’t just solve their problems — we unlocked their next stage of growth.
Results Achieved
80% boost in lead quality and conversions across all ad channels
Launched a profitable e-commerce platform, opening up new sales opportunities
Transformed a broken site into a mobile-optimized, high-performance lead engine
Increased visibility and booking rates for high-ticket services like wraps and PPF
Established The Lab Canada as a full-spectrum automotive brand, not just another shop
